Loved by families

      • ★★★★★

        “We absolutely adore Affirmation Alice. The journal with affirmations are so positive and beautiful and we read them pretty much every night.”

        Kimberley, Verified buyer

      • ★★★★★

        “We’ve made it a special part of our evening routine, just us, a few minutes of reflection, and so many beautiful conversations sparked by Jasmine’s story and questions.”

        Ainsley, Journal Jasmine

      • ★★★★★

        “This might be the best present I have ever given my granddaughter. The bond was instant with the biggest hug and cuddle for Alice the Diary Doll.”

        Linda, Verified buyer

      • ★★★★★

        “My daughter loves cuddling Alice but equally loves the book and reading the positive affirmations each day.”

        Samantha, Affirmation Alice

      • ★★★★★

        “Each night my daughter and I journal together creating memories!”

        Rebekah, Verified buyer

      • ★★★★★

        “My daughter has completely fallen in love with Affirmation Alice. She takes her to bed, to watch TV, on outside adventures. It’s just the sweetest to watch her bonding with her new doll.”

        Jacinta, Affirmation Alice

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      Meet Our Signature Diary Dolls

      Soft dolls with their own story and journal, made for girls aged 4 to 10. Here's how they work.

      1. Open her backpack

        Each doll carries her own story and interactive journal to introduce her resilience practice.

      2. Five minutes each day

        Choose affirmations or a journal prompt, then talk, draw or write.

      3. Tuck it away

        She zips her journal back into her doll's backpack, safe until the next day.

      SHOP DIARY DOLLS

      Why families trust us

      • Independently safety tested

        Our dolls are tested to Australian, US or European toy safety standards.

      • Designed in Australia

        Every doll, friend and journal is designed by our founder, Stella.

      • As seen in WHO and The Courier-Mail

        Plus KIDDO, Dynamic Business and the Gold Coast Bulletin.

      • Loved by families

        Rated 5 stars by every family who has reviewed us.

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      FAQ'S

      What age is this for?

      Ages 4-10 is the sweet spot. This is when a child's identity is forming and confidence habits can become foundations.

      What if my child hasn't done any journaling?

      That's the beauty of Diary Dolls. The prompts are playful, imaginative, and pressure-free. Girls want to do it each day.

      Is this something we can do together?

      Yes! Diary Dolls are designed to invite connection between parent and child, while also building independence.