Our Mission

Alice is the best doll ever! She's super cute and cuddly, and my girls adore her and her little affirmation diary. It's really helping them build confidence and self-esteem. A total must-have!

This is such a sweet doll, and Bellarose was so excited for her, she loves to carry her Alice doll around with her everywhere.

Stella has gone above and beyond to help me with my purchase.
My granddaughters absolutely love these dolls. I would recommend everyone to purchase these dolls they are absolutely beautiful and so well made. Thank you again Stella 💓

Ohh my goodness she is just the cutest little doll my girl absolutely loves her. And the diary is amazing such a great positive story and Affirmations.

Affirmation Alice is truly the most beautiful gift you could ever give your daughter or any little girl in your life. My daughter loves cuddling Alice but equally loves the book and reading the positive affirmations each day. Thank you diary dolls for creating such a meaningful gift for our precious girls!

I had a fantastic experience with this beautiful brand .. the doll was magnificent and the delivery was fast . Highly recommend

My daughter has completely fallen in love with affirmation Alice . She takes her to bed , to watch tv , on outside adventures it’s just the sweetest to watch her bonding with her new doll .

I bought Affirmation Alice for my 6-year-old daughter's birthday, and it has been an absolute hit! She adores it so much that the doll hasn't left her side since she got it. She even takes Alice in the car with her, making sure to strap her in with a seatbelt—it's beyond heartwarming to see.

The quality of the doll is excellent—well-made and durable, which is great for a child who loves taking it everywhere. The accompanying book of affirmations is such a beautiful addition. My daughter loves sitting on the lounge and reading the affirmations to herself; it's a wonderful way to encourage positivity and self-esteem at her age.

The backpack is also super cute and sets Affirmation Alice apart from her other dolls. It’s such a clever and unique feature!

I can’t recommend this enough to anyone looking for a meaningful and thoughtful gift for a young child. It's more than just a doll—it's a companion that encourages confidence and creativity. We couldn’t be happier with it!

Alice arrived as a gift for my 6yo daughter and was instantly welcomed as a new friend. The content of the diary is top-notch and very well thought out with heaps of content. Alice herself is well made with great fabric choices. Would and do happily recommend.

Our missy is currently sick and when Affirmation Alice was introduced, she changed a frown to a Big Smile.😊💞
They are now snuggled up together. 💗 Thank You 💗

We are very Happy with Alice and she has been very Welcomed into our Home.💗

I wish I had this when I was a little girl.
My daughter loves Alice.

Alice is absolutely gorgeous. She is beautifully made and her affirmation journal is a perfect way to help boost self esteem and embrace confidence for any little one. It was lovely reading the story at the front of the journal and being able to build a special bonding moment with my child. We read a different affirmation each morning before school and love the added activities throughout!

I was looking for ways to get my daughter to start journaling. Handing her affirmation cards or a journal on her own wasn’t working. Now she has her doll Alice she loves practicing affirmations. Thank you Diary Dolls!

Bought as a gift for a 4 year old who has everything - just perfect. Best part though is how easy it is to engage with a child with the simple (but beautiful) prompts and how much you can make your own activities, all gratitude and kindness focused, from the book and gorgeous doll. Serves also as an apt reminder to us adults. Thank you diary dolls x